Todd Crawford is the VP Strategic Initiatives & Co-Founder of Impact.com. I’ve known Todd for a long time. That makes this podcast interview a breeze. But instead of talking about mezcal, we bounce from organic farming, to the stagnation of the affiliate industry, to how the industry must evolve its approach to working with content creators and influencers.
I also give a shoutout to Chloe Wen whose deep dive at iPX, Impact’s yearly conference, was good enough to steal some of the limelight from Trevor Noah who was keynoting the event that year.
Below is that conversation with Todd on Season 2 of the Impact.com produced podcast The Partnership Economy. If you like the format, later during the same season Todd also interviews Wade Tonkin, the Director of Global Affiliate Marketing at Fanatics.com, a long-term client of Lab6 Media.