Media
A panelist drops out and I get brought in. This time by Carol Roth who was doing co-hosting duties at SOBcon. Carol is great on the mic and keeps us all on target for a much more entertaining panel than it should have been.
Instead of talking about mezcal, we bounce from organic farming, to the stagnation of the affiliate industry, to how the industry must evolve its approach to working with content creators and influencers.
I was not the first pick for this panel. I doubt I was on the top ten list of names. But I lived in Seattle and was in digital marketing, and that was enough for the organizers when they found themselves short a panelist. The panel was really Mix-A-Lot's show.
My first presentation on the Amazon Tax was at Gnomedex. The speech, like the tax at the time, was messy. I'd refine it and give a series of such speeches. Those speeches paved the way for my 3rd industry award.